— at least 2 years of experience in a similar position;
— knowledge of Google Ads, Google Analytics, Facebook and LinkedIn Ad Manager and tools supporting the generation of leads,
— very good command of the English language (minimum B2 level).
— identification of new sales markets,
— preparation of lead generation campaigns tailored to the market segment,
— generating sales leads,
— managing the effectiveness of obtained leads,
— administration of CRM and lead generation tools,
— monitoring the effectiveness of lead generation campaigns,
— optimization of conducted marketing campaigns,
— supporting SEO / SEM projects and initiatives,
— monitoring and reporting of the effectiveness of online activities with the use of Google Analytics and Data Studio.
— knowledge of tools: Pipedrive, Hubspot, Woodpecker, Leadboxer, or similar