Redge Media CDN data collected during the World Cup show that video streaming is the media of the first choice for the on-the-go audience.
Redge Media CDN data collected during the World Cup show that video streaming complements linear television, becoming the media of the first choice for the on-the-go audience.
During Poland vs Argentina game Redge Media CDN scored 22% higher traffic than during the Poland vs France game (1/8 Finals). Poland vs France match took place on Sunday at 4:00 PM CET when most of the Poles spend time resting at home or in social meetings. On the contrary, Poland vs Argentina happened in the middle of the working week at 8:00 PM CET where streaming was the natural first choice while returning from work or during extracurricular activities. Comparing these results confirms that the OTT distribution works great in the on-the-go mode. Also during Poland vs Argentina game Redge Media CDN achieved 1.7 Tb/s peak which has set its new traffic record.
– Video consumption has evolved. Streaming successfully accompanies the consumption of linear television while offering additional usability. In the case of challenging sports events, the audience appreciates on-the-go access with broadcast quality and low latency – comments Wojtek Turak, director of Redge Media Video Delivery Platform at Redge Technologies.
Redge Media and Beacon STB hardware have come partnered together to decrease time to market and deployment costs. The partnership will cover primarily the Android and RDK ecosystems for online or hybrid environments.