Redge Media in Digital TV Europe Annual Industry Survey
Discover the future of the video business - Digital TV Europe Annual Industry Survey 2023.
Discover the future of the video business – Digital TV Europe Annual Industry Survey 2023: Insights from industry leaders on the digital TV landscape, addressable advertising, pay TV super-aggregation, growth of FAST channels, sports streaming, video distribution & data usage.
Addressable advertising is highly valued in the streaming industry, with personalized and targeted campaigns being favoured. Personalized advertising is a key differentiator for streaming services. Digital TV Europe Annual Industry Survey 2023 explores how the industry is using addressable advertising and its potential for growth.
Is Dynamic Ad Insertion (DAI) the future of TV advertising? How can broadcasters win back ad budgets from big tech companies? Jan Frelek, CEO of Redge Technologies, shares his insights on the competitive game of advertising and the importance of DAI.
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Redge Media compliant with IAB TCF 2.0
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